Vol. 13 No. 1 (2016): January to February 2016

Published: 2016-01-01


Editorial

Editorial

Bruno Felix
Abstract 435 |

Articles

Antecedents to Customer Retention in a Corporate Context

Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Abstract 936 | PDF English Downloads 348 PDF Português (Português (Brasil)) Downloads 333 | DOI https://doi.org/10.15728/bbr.2016.13.1.1

Page 1-23

Coproduction Factors in Strategic Networks

Cristiano de Oliveira Maciel, Camila Camargo
Abstract 753 | PDF English Downloads 315 PDF Português (Português (Brasil)) Downloads 259 | DOI https://doi.org/10.15728/bbr.2016.13.1.2

Page 24-46

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho
Abstract 951 | PDF English Downloads 341 PDF Português (Português (Brasil)) Downloads 283 | DOI https://doi.org/10.15728/bbr.2016.13.1.4

Page 69-91

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Silvana Taschek Hastreiter, Renato Zancan Marchetti
Abstract 779 | PDF English Downloads 388 PDF Português (Português (Brasil)) Downloads 266 | DOI https://doi.org/10.15728/bbr.2016.13.1.5

Page 92-114

A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil

Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo
Abstract 943 | PDF English Downloads 448 PDF Português (Português (Brasil)) Downloads 769 | DOI https://doi.org/10.15728/bbr.2016.13.1.6

Page 115-136