MARIN, E. R.; PIZZINATTO, N. K.; GIULIANI, A. C. Rational and Emotional Communication in Advertising in Women. Brazilian Business Review, [S. l.], v. 11, n. 6, p. 22–49, 2014. DOI: 10.15728/bbr.2014.11.6.2. Disponível em: https://www.bbronline.com.br/index.php/bbr/article/view/182. Acesso em: 24 may. 2022.