LAZZARI, F.; SLONGO, L. A. The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance. Brazilian Business Review, [S. l.], v. 12, n. 5, p. 39–56, 2015. DOI: 10.15728/bbr.2015.12.5.3. Disponível em: https://www.bbronline.com.br/index.php/bbr/article/view/153. Acesso em: 28 apr. 2024.