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Editorial

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Dear readers,

We are proud to announce our newest Associate Editor, that will certainly add even more value to the current team. Prof. Dra. Liliane Furtado holds a PhD from Getúlio Vargas Foundation (FGV/EBAPE) and she is Associate professor at Federal University of Rio de Janeiro, RJ, Brazil. Liliane, welcome to BBR. We are glad to have you as part of our editorial team.

We also present to our readers the volume 19, nº 3 of 2022 of the Brazilian Business Review. An issue with several topics that discuss Innovation and technology transfer, supply chain integration, consumer trust and brands, industry competition, and validation of Organizational Structure Scale. We hope you enjoy it!

The first paper of the issue presents an evaluation, based on the Resource Orchestration Theory, on the dimensions that compose the supply chain integration - SCI and their impact on the performance of companies’ operational processes. In this regard, Oliveira and Gonzalez applied a questionnaire in Brazilian companies of different sectors and found, after applying structural equation modeling, that SCI is a multidimensional construct composed by the constructs synchronized planning, strategic partnership, operational coordination, and information integration, that have a complementary and interdependent relation in addition to having a significant and considerable impact on the operational performance of companies.

Our second paper evaluates the impacts and the results of the innovation and technology transfer process (ITT) in Brazilian manufacturers in the electric energy sector. To achieve this goal, Lima, Lins and Andrade analyzed, through t-tests, data from a questionnaire with specialists of Brazilian industries involved in the projects. Their findings indicated that the Brazilian industries have not a model to assess the projects and their respective impacts caused by it, and then the proposed methodology can overcome this gap and it can be used effectively in a practical manner.

Next, Silva, Pereira, Fonseca and Iquiapaza analyze the impact of market competition on the performance persistence of equity mutual funds in Brazil. The authors used a sample of free portfolio equity investment funds from 2010 to 2019 and their main results point to the existence of performance persistence for Brazilian free portfolio equity funds, in addition to a positive and statistically significant relationship between the level of competition and the performance of funds, indicating that funds with greater performance persistence tend to maintain this persistence even in the face of greater industry competition.

Our fourth paper is on the effects of brand and online reviews on consumer trust and purchase intentions in developing countries. In this material, Maia, Lunardi, Dolci and Añaña discuss the case of the Brazilian online travel agencies by conducting a 2 x 2 factorial design experimente. They compare well-known and lesser-known brands with the presence (or not) of online reviews. The authors indicate that brand equity is the primary driver of trust, although online reviews are very important to consumers of lesser-known brands. The findings also signal qualified antecedents of trust that drive consumer’s purchase intention, providing useful information for start-ups, small businesses, and larger and well-known companies to set up their e-commerce strategies.

The next paper aims to validate a scale of organizational structure components (SOSC). To this do so, Trigueiro-Fernandes, Cavalcanti, Bila and Añez conducted a survey in 26 public and private organizational units and ran Confirmatory Factor Analysis to assess the SOSC model properties and whether they fit the theory, from the latent components identified in the exploratory study by Trigueiro-Fernandes (2014). Their results show that the scale has acceptable goodness of fit, allowing us to infer that the structure is the means by which the interactions between people and processes are organized and as coordination mechanisms for achieving the organizational mission are identified.

Closing the issue, Sousa, Borchardt, Alves and Nogueira present an approach on the theory of innovation in services and aims to propose, via case study with two hospitals in the northeastern region of Brazil, a set of guidelines to support management during the implementation of innovations in hospital organizations. The collected data were treated with content analysis techniques with the aid of the Atlas.ti software. In this regard, authors built a set of guidelines signalling that, to implement innovations, the hospital must arouse to the need to innovate, learn to innovate, reconfigure the environment, implement innovations and monitor results. The paper adds academic contributions by exploring the theory of innovation and associating it with the service sector. It presents managerial contributions by proposing a set of guidelines for the implementation of innovations in hospital organizations.

I hope you enjoy our selection of papers. Good reading to all!

Talles Vianna Brugni – Editor-in-Chief – https://orcid.org/0000-0002-9025-9440

How to Cite
Brugni, T. (2022). Editorial. Brazilian Business Review, 19(3). Retrieved from https://www.bbronline.com.br/index.php/bbr/article/view/710
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