Download data is not yet available.


Dear readers,

We present to you the volume 18, nº 5 of 2021 of the Brazilian Business Review. Always focusing on the quality and diversity of the areas of knowledge, BBR proposes to contribute to the academic environment by bringing relevant research and discussions to the business area.

Opening the issue, Lima, Kubo, and Oliva analyze how the personal values of entrepreneurs influence the degree of professionalization in their businesses. Based on a descriptive and exploratory approach, with data collected via survey and focus group, the authors find evidence that ethics and capitalist values have a great influence on professionalism, more than risk, innovation, and family history.

Our second paper, by Costa Júnior, Primo, and Jerônimo, proposes a model for studying organizational routines as generative systems based on time and innovation. Based on a qualitative approach, through multiple case studies, the authors find evidence that confirms the relationship between routines and the process of resource orchestration, incorporation and development of innovations, and organizational learning. The main contribution of the study is the proposed model to understand routines as a generative system capable of diversifying the outputs of organizational action, enhancing the results arising from innovations.

Next, Borges and Janissek-Muniz propose an investigation into the reasons for low adherence of foresight processes in organizations. Based on a sample of 185 executives from the financial and technology sectors, the authors identified a reduction in the perceived value of foresight processes due to the illusion of control and the individual practices of these activities. The results contribute to the understanding of the low adherence of foresight processes, from the perspective of cognitive biases attributed to the decision maker.

Our fourth paper, by Laviniki, Laimer, Rodrigues and Marques, analyzes the effect of absorptive capacity on the financial performance of Brazilian and Portuguese companies operating in a low-tech sector. Based on a sample of 72 real estate companies, the authors find evidence that absorptive capacity exerts an effect on financial performance in both the Brazilian and Portuguese contexts, being more pronounced in the latter. The results can help companies identify ways to better appropriate external information and knowledge to improve absorptive capacity.

Following, Perlin, Kirch, Vancin, and Mastella analyze whether the academic qualifications of directors and board members impact the performance of publicly traded companies. Based on a sample of 133 non-financial companies, between 2010 and 2018, the authors find evidence that academics are more common in larger boards of publicly controlled companies. One of the contributions of the study is a discussion of how academic professionals can help the market.

Closing the issue, Costa, Ramos, Vils, and Cunha investigate whether altruism and materialism can explain attitudes related to lower impact on the environment. Based on a survey with 339 individuals, the authors find evidence that altruism is not directly related to environmental irresponsibility, but rather an indirect relationship to environmental responsibility, mediated by environmental awareness. The study contributes by showing values and attitudes that collaborate with pro-environmental behavior, demonstrating the importance of environmental awareness for individuals to engage in actions that favor sustainable consumption.

I hope you enjoy our selection of papers. Good reading to all!

Felipe Ramos – Editor-in-Chief -

How to Cite
Ramos, F. (2021). Editorial. Brazilian Business Review, 18(5). Retrieved from
Abstract Views

Send mail to Author

Send Cancel