Vol. 13 No. 1 (2016): January to February 2016

Published: 2016-01-01


Editorial

Editorial

Bruno Felix
Abstract 623 |

Articles

Antecedents to Customer Retention in a Corporate Context

Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Abstract 1231 | PDF English Downloads 578 PDF Português (Português (Brasil)) Downloads 547 | DOI https://doi.org/10.15728/bbr.2016.13.1.1

Page 1-23

Coproduction Factors in Strategic Networks

Cristiano de Oliveira Maciel, Camila Camargo
Abstract 930 | PDF English Downloads 483 PDF Português (Português (Brasil)) Downloads 399 | DOI https://doi.org/10.15728/bbr.2016.13.1.2

Page 24-46

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho
Abstract 1190 | PDF English Downloads 537 PDF Português (Português (Brasil)) Downloads 502 | DOI https://doi.org/10.15728/bbr.2016.13.1.4

Page 69-91

An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women

Silvana Taschek Hastreiter, Renato Zancan Marchetti
Abstract 1015 | PDF English Downloads 569 PDF Português (Português (Brasil)) Downloads 417 | DOI https://doi.org/10.15728/bbr.2016.13.1.5

Page 92-114

A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil

Fernando Antonio Perrone Pinheiro, José Roberto Ferreira Savoia, Claudio Felisoni de Angelo
Abstract 1269 | PDF English Downloads 631 PDF Português (Português (Brasil)) Downloads 1065 | DOI https://doi.org/10.15728/bbr.2016.13.1.6

Page 115-136