Vol. 13 No. 1 (2016): January to February 2016
Editorial
Editorial
Abstract 623 |Articles
Antecedents to Customer Retention in a Corporate Context
Abstract 1231 | PDF English Downloads 578 PDF Português (Português (Brasil)) Downloads 547 | DOI https://doi.org/10.15728/bbr.2016.13.1.1
Page 1-23
Coproduction Factors in Strategic Networks
Abstract 930 | PDF English Downloads 483 PDF Português (Português (Brasil)) Downloads 399 | DOI https://doi.org/10.15728/bbr.2016.13.1.2
Page 24-46
The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Abstract 974 | PDF English Downloads 517 PDF Português (Português (Brasil)) Downloads 923 | DOI https://doi.org/10.15728/bbr.2016.13.1.3
Page 47-68
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Abstract 1190 | PDF English Downloads 537 PDF Português (Português (Brasil)) Downloads 502 | DOI https://doi.org/10.15728/bbr.2016.13.1.4
Page 69-91
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Abstract 1015 | PDF English Downloads 569 PDF Português (Português (Brasil)) Downloads 417 | DOI https://doi.org/10.15728/bbr.2016.13.1.5
Page 92-114
A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Abstract 1269 | PDF English Downloads 631 PDF Português (Português (Brasil)) Downloads 1065 | DOI https://doi.org/10.15728/bbr.2016.13.1.6
Page 115-136