Vol. 17 No. 3 (2020): May to June 2020

Published: 2020-05-01


Editorial

Editorial

Felipe Ramos
Abstract 335 |

Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 662 | PDF English Downloads 697 PDF Português (Português (Brasil)) Downloads 552 | DOI https://doi.org/10.15728/bbr.2020.17.3.1

Page 253-274

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 567 | PDF English Downloads 625 PDF Português (Português (Brasil)) Downloads 419 | DOI https://doi.org/10.15728/bbr.2020.17.3.2

Page 275-292

Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 467 | PDF English Downloads 673 PDF Português (Português (Brasil)) Downloads 439 | DOI https://doi.org/10.15728/bbr.2020.17.3.3

Page 293-308

Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 422 | PDF English Downloads 530 PDF Português (Português (Brasil)) Downloads 331 | DOI https://doi.org/10.15728/bbr.2020.17.3.4

Page 309-327

Spatial Dependency of Eco-Efficiency of Agriculture in São Paulo

Carlos Rosano-Peña, Carlo Aleksandr Rosano de Almeida, Evaldo César Cavalcante Rodrigues, André Luiz Marques Serrano
Abstract 369 | PDF English Downloads 413 PDF Português (Português (Brasil)) Downloads 309 | DOI https://doi.org/10.15728/bbr.2020.17.3.5

Page 328-343

Accounting Conservatism and National Culture

Pollyanna Gracy Wronski, Roberto Carlos Klann
Abstract 452 | PDF English Downloads 529 PDF Português (Português (Brasil)) Downloads 424 | DOI https://doi.org/10.15728/bbr.2020.17.3.6

Page 344-361