Vol 15 No 6 (2018): November to December 2018

Published: 2018-11-01



Fabio Motoki
Abstract 99 |


The impact of alliances and internal R&D on the firm’s innovation and financial performance

Fábio de Oliveira Paula, Jorge Ferreira da Silva
Abstract 215 | PDF English Downloads 103 PDF Português (Português (Brasil)) Downloads 137 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Page 533-550

Internationalization and Relationships in Supply Chains

Adriana Troczinski Storti, Ely Paiva, Luciana Marques Vieira
Abstract 398 | PDF English Downloads 123 PDF Português (Português (Brasil)) Downloads 133 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Page 551-567

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Abstract 266 | PDF English Downloads 101 PDF Português (Português (Brasil)) Downloads 134 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Page 568-588

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Gutemberg Ribeiro, Ana Paula Mussi Szabo Cherobim
Abstract 261 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 164 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Page 589-605

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Rafael Barreiros Porto, Talyta da Silva Soyer
Abstract 240 | PDF English Downloads 116 PDF Português (Português (Brasil)) Downloads 147 | DOI https://doi.org/10.15728/bbr.2018.15.6.6

Page 606-623