Editorial

Abstract 289 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 661 | PDF English Downloads 672 PDF Português (Português (Brasil)) Downloads 760 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 509 | PDF English Downloads 618 PDF Português (Português (Brasil)) Downloads 672 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 643 | PDF English Downloads 635 PDF Português (Português (Brasil)) Downloads 675 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 497 | PDF English Downloads 608 PDF Português (Português (Brasil)) Downloads 654 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 504 | PDF English Downloads 589 PDF Português (Português (Brasil)) Downloads 679 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 487 | PDF English Downloads 633 PDF Português (Português (Brasil)) Downloads 710 | DOI https://doi.org/10.15728/bbr.2018.15.6.6