Editorial

Abstract 99 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 335 | PDF English Downloads 110 PDF Português (Português (Brasil)) Downloads 162 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 215 | PDF English Downloads 103 PDF Português (Português (Brasil)) Downloads 137 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 398 | PDF English Downloads 123 PDF Português (Português (Brasil)) Downloads 133 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 266 | PDF English Downloads 101 PDF Português (Português (Brasil)) Downloads 134 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 261 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 164 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 240 | PDF English Downloads 116 PDF Português (Português (Brasil)) Downloads 147 | DOI https://doi.org/10.15728/bbr.2018.15.6.6