Editorial

Abstract 332 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 795 | PDF English Downloads 1071 PDF Português (Português (Brasil)) Downloads 1171 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 674 | PDF English Downloads 1036 PDF Português (Português (Brasil)) Downloads 1088 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 808 | PDF English Downloads 1044 PDF Português (Português (Brasil)) Downloads 1082 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 673 | PDF English Downloads 1019 PDF Português (Português (Brasil)) Downloads 1059 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 636 | PDF English Downloads 988 PDF Português (Português (Brasil)) Downloads 1078 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 651 | PDF English Downloads 1044 PDF Português (Português (Brasil)) Downloads 1123 | DOI https://doi.org/10.15728/bbr.2018.15.6.6