Editorial

Abstract 279 |

The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Abstract 569 | PDF English Downloads 435 PDF Português (Português (Brasil)) Downloads 521 | DOI https://doi.org/10.15728/bbr.2018.15.6.1

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Abstract 414 | PDF English Downloads 382 PDF Português (Português (Brasil)) Downloads 433 | DOI https://doi.org/10.15728/bbr.2018.15.6.2

Internationalization and Relationships in Supply Chains

Abstract 564 | PDF English Downloads 398 PDF Português (Português (Brasil)) Downloads 435 | DOI https://doi.org/10.15728/bbr.2018.15.6.3

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Abstract 422 | PDF English Downloads 376 PDF Português (Português (Brasil)) Downloads 420 | DOI https://doi.org/10.15728/bbr.2018.15.6.4

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Abstract 431 | PDF English Downloads 359 PDF Português (Português (Brasil)) Downloads 444 | DOI https://doi.org/10.15728/bbr.2018.15.6.5

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Abstract 400 | PDF English Downloads 400 PDF Português (Português (Brasil)) Downloads 463 | DOI https://doi.org/10.15728/bbr.2018.15.6.6