Vol. 15 No. 6 (2018): November to December 2018
Editorial
Editorial
Abstract 639 |Articles
The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage
Abstract 1435 | PDF English Downloads 2454 PDF Português (Português (Brasil)) Downloads 2549 | DOI https://doi.org/10.15728/bbr.2018.15.6.1
Page 512-532
The impact of alliances and internal R&D on the firm’s innovation and financial performance
Abstract 1473 | PDF English Downloads 2413 PDF Português (Português (Brasil)) Downloads 2421 | DOI https://doi.org/10.15728/bbr.2018.15.6.2
Page 533-550
Internationalization and Relationships in Supply Chains
Abstract 1474 | PDF English Downloads 2410 PDF Português (Português (Brasil)) Downloads 2397 | DOI https://doi.org/10.15728/bbr.2018.15.6.3
Page 551-567
Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
Abstract 1400 | PDF English Downloads 2398 PDF Português (Português (Brasil)) Downloads 2338 | DOI https://doi.org/10.15728/bbr.2018.15.6.4
Page 568-588
Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States
Abstract 1261 | PDF English Downloads 2339 PDF Português (Português (Brasil)) Downloads 2407 | DOI https://doi.org/10.15728/bbr.2018.15.6.5
Page 589-605
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
Abstract 1502 | PDF English Downloads 2363 PDF Português (Português (Brasil)) Downloads 2427 | DOI https://doi.org/10.15728/bbr.2018.15.6.6
Page 606-623