Vol 7 No 2 (2010): May to August 2010

Published: 2010-05-01


Editorial

Editorial

Antonio Lopo Martinez
Abstract 25 |

Articles

Perception of the benefits of using tracking systems by trucking companies

Jaime Prado, Jurandir Peinado, Alexandre Reis Graeml
Abstract 80 | PDF English Downloads 13 PDF Português (Português (Brasil)) Downloads 15 | DOI https://doi.org/10.15728/bbr.2010.7.2.1

Page 1-18

A Longitudinal analysis of the Porterian paradigm utilization in Brazil

Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Abstract 80 | PDF English Downloads 12 PDF Português (Português (Brasil)) Downloads 16 | DOI https://doi.org/10.15728/bbr.2010.7.2.2

Page 19-36

Working capital, profitability, liquidity and solvency of healthcare insurance companies

André Luiz de Souza Guimarães, Valcemiro Nossa
Abstract 82 | PDF English Downloads 80 PDF Português (Português (Brasil)) Downloads 33 | DOI https://doi.org/10.15728/bbr.2010.7.2.3

Page 37-59

The influence of store image on customer satisfaction: a case study of a shoe store

Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Abstract 91 | PDF English Downloads 19 PDF Português (Português (Brasil)) Downloads 17 | DOI https://doi.org/10.15728/bbr.2010.7.2.4

Page 60-77

Shared services: case study on the performance of the controllership in 13 Latin American countries

Ana Cristina de Faria, Márcio Antonio Gonçalves
Abstract 90 | PDF English Downloads 19 PDF Português (Português (Brasil)) Downloads 23 | DOI https://doi.org/10.15728/bbr.2010.7.2.5

Page 78-98

Internal Marketing (IM): a literature review and research propositions for service excellence

Salomão Alencar de Farias
Abstract 101 | PDF English Downloads 27 PDF Português (Português (Brasil)) Downloads 24 | DOI https://doi.org/10.15728/bbr.2010.7.2.6

Page 99-115