Vol. 9 No. 2 (2012): April to June 2012
Published: 2012-04-01
Editorial
Editorial
Abstract 278 |Articles
The Perception of the stakeholders influences strategies and its relation with the generic strategy: case study in small business enterprises of the north coast of Santa Catarina State
Abstract 656 | PDF English Downloads 197 PDF Português (Português (Brasil)) Downloads 172 | DOI https://doi.org/10.15728/bbr.2012.9.2.1
Page 1-25
Student loyalty based on relationship quality: an analysis on higher education institutions
Abstract 743 | PDF English Downloads 394 PDF Português (Português (Brasil)) Downloads 317 | DOI https://doi.org/10.15728/bbr.2012.9.2.2
Page 26-46
Plastic Dreams: consumption goals of Melissa collectors
Abstract 635 | PDF English Downloads 210 PDF Português (Português (Brasil)) Downloads 442 | DOI https://doi.org/10.15728/bbr.2012.9.2.3
Page 47-67
Co-operative governance and management control systems: an agency costs theoretical approach
Abstract 691 | PDF English Downloads 570 PDF Português (Português (Brasil)) Downloads 313 | DOI https://doi.org/10.15728/bbr.2012.9.2.4
Page 68-87
Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures
Abstract 627 | PDF English Downloads 457 PDF Português (Português (Brasil)) Downloads 175 | DOI https://doi.org/10.15728/bbr.2012.9.2.5
Page 88-108
Dynamic strategies to optimize asset allocation: empirical evidence in the Brazilian market
Abstract 585 | PDF English Downloads 192 PDF Português (Português (Brasil)) Downloads 153 | DOI https://doi.org/10.15728/bbr.2012.9.2.6
Page 109-133