Vol 11 No 3 (2014): May to June 2014

Published: 2014-05-01


Editorial

Editorial

Emerson Mainardes
Abstract 20 |

Articles

Perceived Strategies Under the Focus of Strategic Positioning Theory, Resource Based-View, Strategic Mission and Organizational Typology: a Study of Companies in Southern Brazil

Giovani Capalonga, Carlos Alberto Diehl, Francisco Antônio Mesquita Zanini
Abstract 81 | PDF English Downloads 12 PDF Português (Português (Brasil)) Downloads 15 | DOI https://doi.org/10.15728/bbr.2014.11.3.2

Page 28-52

Fiscal Policy, Supply Shocks and Economic Expansion in Brazil from 2003 to 2007*

Roberto Ellery Jr., Victor Gomes
Abstract 77 | PDF English Downloads 10 PDF Português (Português (Brasil)) Downloads 13 | DOI https://doi.org/10.15728/bbr.2014.11.3.3

Page 53-75

Structural Integrity of Strategic Intelligence: an Assessment in a Cooperative Corporation

Ana Cristina Fachinelli, Alazne Mujika Alberdi
Abstract 76 | PDF English Downloads 11 PDF Português (Português (Brasil)) Downloads 16 | DOI https://doi.org/10.15728/bbr.2014.11.3.4

Page 76-99

Organizational Culture, Organizational Structure and Human Resource Management as Bases for Business Process Orientation and their Impacts on Organizational Performance

Nathália de Melo Santos, Marcelo Bronzo, Marcos Paulo Valadares de Oliveira, Paulo Tarso Vilela de Resende
Abstract 99 | PDF English Downloads 14 PDF Português (Português (Brasil)) Downloads 40 | DOI https://doi.org/10.15728/bbr.2014.11.3.5

Page 100-122

The Contribution of Neuromarketing to the Study of Consumer Behavior

Claudia Almeida Colaferro, Edson Crescitelli
Abstract 87 | PDF English Downloads 11 PDF Português (Português (Brasil)) Downloads 42 | DOI https://doi.org/10.15728/bbr.2014.11.3.6

Page 123-143