Vol 11 No 4 (2014): July to August 2014

Published: 2014-07-01


Editorial

Editorial

Emerson Mainardes
Abstract 42 |

Articles

An Analysis of the Effects of Promotion and Shelf Position on Store Revenue

Valter Afonso Vieira, Luis Fernando Camilo
Abstract 46 | PDF English Downloads 24 PDF English Downloads 29 | DOI https://doi.org/10.15728/bbr.2014.11.4.2

Page 28-52

Understanding the Footprint of the RBV in International Business Studies: the Last Twenty Years of Research

Manuel Aníbal Silva Portugal Vasconcelos, Nuno Rosa Reis, Fernando A. Ribeiro Serra, Benny Kramer Costa
Abstract 69 | PDF English Downloads 55 PDF Português (Português (Brasil)) Downloads 34 | DOI https://doi.org/10.15728/bbr.2014.11.4.3

Page 53-83

Analysis of the Exposure to Losses of Brazilian ETFs According to the Value at Risk (VAR) and Expected Shortfall (ES) Market Risk Assessment Techniques

Getúlio Alves de Souza Matos, Robert Aldo Iquiapaza, Bruno Pérez Ferreira
Abstract 55 | PDF English Downloads 26 PDF Português (Português (Brasil)) Downloads 41 | DOI https://doi.org/10.15728/bbr.2014.11.4.4

Page 84-106

Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers

Luis Fernando Hor-Meyll, Marcel Correia de Lima, Jorge Brantes Ferreira
Abstract 48 | PDF English Downloads 21 PDF Português (Português (Brasil)) Downloads 30 | DOI https://doi.org/10.15728/bbr.2014.11.4.6

Page 130-150