Vol. 11 No. 4 (2014): July to August 2014
Editorial
Editorial
Abstract 392 |Articles
Innovation of Micro and Small Enterprises: Measuring the Degree of Innovation of Companies Participating in the Local Innovation Agents Project
Abstract 446 | PDF English Downloads 255 PDF Português (Português (Brasil)) Downloads 260 | DOI https://doi.org/10.15728/bbr.2014.11.4.1
Page 1-27
An Analysis of the Effects of Promotion and Shelf Position on Store Revenue
Abstract 387 | PDF English Downloads 197 PDF English Downloads 259 | DOI https://doi.org/10.15728/bbr.2014.11.4.2
Page 28-52
Understanding the Footprint of the RBV in International Business Studies: the Last Twenty Years of Research
Abstract 585 | PDF English Downloads 346 PDF Português (Português (Brasil)) Downloads 257 | DOI https://doi.org/10.15728/bbr.2014.11.4.3
Page 53-83
Analysis of the Exposure to Losses of Brazilian ETFs According to the Value at Risk (VAR) and Expected Shortfall (ES) Market Risk Assessment Techniques
Abstract 377 | PDF English Downloads 248 PDF Português (Português (Brasil)) Downloads 313 | DOI https://doi.org/10.15728/bbr.2014.11.4.4
Page 84-106
Strategic Performance of the Human Resources Management Department: an Exploratory Research on the Implications from the Behavioral Styles of its Professionals
Abstract 371 | PDF English Downloads 235 PDF Português (Português (Brasil)) Downloads 261 | DOI https://doi.org/10.15728/bbr.2014.11.4.5
Page 107-129
Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers
Abstract 366 | PDF English Downloads 233 PDF Português (Português (Brasil)) Downloads 171 | DOI https://doi.org/10.15728/bbr.2014.11.4.6
Page 130-150