Vol 15 No 2 (2018): March to April 2018

Published: 2018-03-01


Editorial

Editorial

Fabio Motoki
Abstract 6 |

Articles

Development And Validation of A Customer Relationship Scale For Airline Companies

Gisela Demo, Kesia Rozzett, Natasha Fogaça, Taila Souza
Abstract 29 | PDF English Downloads 7 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2018.15.2.1

Page 105-119

Satisfaction And Contribution Of Stakeholders From The Performance Prism Model

Elizandra Severgnini, Edwin Vladimir Cardoza Galdaméz, Romildo de Oliveira Moraes
Abstract 19 | PDF English Downloads 6 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2018.15.2.2

Page 120-134

Customer Knowledge Management (CKM): Model Proposal and Evaluation in a Large Brazilian Higher Education Private Group

Alessandro Henrique de Souza Miake, Rodrigo Baroni de Carvalho, Marcelo de Rezende Pinto, Alexandre Reis Graeml
Abstract 16 | PDF English Downloads 7 PDF Português (Português (Brasil)) Downloads 10 | DOI https://doi.org/10.15728/bbr.2018.15.2.3

Page 135-151

Macroeconomic and Institutional Factors, Debt Composition and Capital Structure of Latin American Companies

Cláudio Júnior Bernardo, Tatiana Albanez, José Roberto Securato
Abstract 15 | PDF English Downloads 7 PDF Português (Português (Brasil)) Downloads 6 | DOI https://doi.org/10.15728/bbr.2018.15.2.4

Page 152-174

The Effect of Trust in the Intention to Use m-banking

Fernanda Leão Ramos, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues
Abstract 14 | PDF English Downloads 5 PDF Português (Português (Brasil)) Downloads 3 | DOI https://doi.org/10.15728/bbr.2018.15.2.5

Page 175-191

Debriefing's Influence on Learning in Business Game: An Experimental Design

Adonai Jose Lacruz, Bruno Luiz Américo
Abstract 9 | PDF English Downloads 6 PDF Português (Português (Brasil)) Downloads 2 | DOI https://doi.org/10.15728/bbr.2018.15.2.6

Page 192-208