Vol 13 No 1 (2016): January to February 2016
Published: 2016-01-01
Editorial
Editorial
Abstract 26 |Articles
Antecedents to Customer Retention in a Corporate Context
Abstract 100 | PDF English Downloads 15 PDF Português (Português (Brasil)) Downloads 16 | DOI https://doi.org/10.15728/bbr.2016.13.1.1
Page 1-23
Coproduction Factors in Strategic Networks
Abstract 83 | PDF English Downloads 13 PDF Português (Português (Brasil)) Downloads 15 | DOI https://doi.org/10.15728/bbr.2016.13.1.2
Page 24-46
The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Abstract 85 | PDF English Downloads 14 PDF Português (Português (Brasil)) Downloads 17 | DOI https://doi.org/10.15728/bbr.2016.13.1.3
Page 47-68
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Abstract 93 | PDF English Downloads 14 PDF Português (Português (Brasil)) Downloads 18 | DOI https://doi.org/10.15728/bbr.2016.13.1.4
Page 69-91
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Abstract 85 | PDF English Downloads 32 PDF Português (Português (Brasil)) Downloads 18 | DOI https://doi.org/10.15728/bbr.2016.13.1.5
Page 92-114
A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Abstract 90 | PDF English Downloads 16 PDF Português (Português (Brasil)) Downloads 25 | DOI https://doi.org/10.15728/bbr.2016.13.1.6
Page 115-136