Vol 13 No 1 (2016): January to February 2016
Published: 2016-01-01
Editorial
Editorial
Abstract 43 |Articles
Antecedents to Customer Retention in a Corporate Context
Abstract 159 | PDF English Downloads 24 PDF Português (Português (Brasil)) Downloads 28 | DOI https://doi.org/10.15728/bbr.2016.13.1.1
Page 1-23
Coproduction Factors in Strategic Networks
Abstract 132 | PDF English Downloads 27 PDF Português (Português (Brasil)) Downloads 28 | DOI https://doi.org/10.15728/bbr.2016.13.1.2
Page 24-46
The Interaction of Formal and Informal Contracts in the Decision of Cooperation of the Agents
Abstract 132 | PDF English Downloads 33 PDF Português (Português (Brasil)) Downloads 27 | DOI https://doi.org/10.15728/bbr.2016.13.1.3
Page 47-68
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Abstract 142 | PDF English Downloads 31 PDF Português (Português (Brasil)) Downloads 32 | DOI https://doi.org/10.15728/bbr.2016.13.1.4
Page 69-91
An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Abstract 129 | PDF English Downloads 44 PDF Português (Português (Brasil)) Downloads 30 | DOI https://doi.org/10.15728/bbr.2016.13.1.5
Page 92-114
A Comparative Analysis of the Public and Private Water Supply and Sanitation Service Providers’ Work in Brazil
Abstract 141 | PDF English Downloads 33 PDF Português (Português (Brasil)) Downloads 39 | DOI https://doi.org/10.15728/bbr.2016.13.1.6
Page 115-136