Vol. 13 No. 4 (2016): July to August 2016
Editorial
Editorial
Abstract 368 |Articles
What Must be Considered when to Perform Consumption Analytics with Facebook Posts?
Abstract 854 | PDF English Downloads 299 PDF Português (Português (Brasil)) Downloads 306 | DOI https://doi.org/10.15728/bbr.2016.13.4.1
Page 1-23
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
Abstract 869 | PDF English Downloads 325 PDF Português (Português (Brasil)) Downloads 267 | DOI https://doi.org/10.15728/bbr.2016.13.4.2
Page 24-48
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
Abstract 2056 | PDF English Downloads 626 PDF Português (Português (Brasil)) Downloads 413 | DOI https://doi.org/10.15728/bbr.2016.13.4.3
Page 49-71
An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms
Abstract 951 | PDF English Downloads 339 PDF Português (Português (Brasil)) Downloads 320 | DOI https://doi.org/10.15728/bbr.2016.13.4.4
Page 72-93
The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI
Abstract 899 | PDF English Downloads 301 PDF Português (Português (Brasil)) Downloads 290 | DOI https://doi.org/10.15728/bbr.2016.13.4.5
Page 94-117
Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil
Abstract 865 | PDF English Downloads 295 PDF Português (Português (Brasil)) Downloads 265 | DOI https://doi.org/10.15728/bbr.2016.13.4.6
Page 118-140