Editorial

Abstract 40 |

What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

Abstract 153 | PDF English Downloads 25 PDF Português (Português (Brasil)) Downloads 37 | DOI https://doi.org/10.15728/bbr.2016.13.4.1

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

Abstract 130 | PDF English Downloads 29 PDF Português (Português (Brasil)) Downloads 30 | DOI https://doi.org/10.15728/bbr.2016.13.4.2

Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation

Abstract 185 | PDF English Downloads 44 PDF Português (Português (Brasil)) Downloads 53 | DOI https://doi.org/10.15728/bbr.2016.13.4.3

An Analysis of the Determinants of Corporate Social Responsibility of Brazilian Firms

Abstract 156 | PDF English Downloads 33 PDF Português (Português (Brasil)) Downloads 36 | DOI https://doi.org/10.15728/bbr.2016.13.4.4

The Moderating Effect of Home Country Corruption on the Host Country’s Ability to Attract FDI

Abstract 152 | PDF English Downloads 36 PDF Português (Português (Brasil)) Downloads 37 | DOI https://doi.org/10.15728/bbr.2016.13.4.5

Environmental Management as a Strategic Capability: a Study on the Furniture Manufacturing Cluster of Southern Brazil

Abstract 138 | PDF English Downloads 25 PDF Português (Português (Brasil)) Downloads 32 | DOI https://doi.org/10.15728/bbr.2016.13.4.6