About the Journal

BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is supported by FUCAPE, a top Brazilian business school.

Current Issue

Published: 2018-11-01



Fabio Motoki
Abstract 99 |


The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage

Luiz Claudio Louzada, Márcio Augusto Gonçalves
Abstract 335 | PDF English Downloads 110 PDF Português (Português (Brasil)) Downloads 162

Page 512-532

The impact of alliances and internal R&D on the firm’s innovation and financial performance

Fábio de Oliveira Paula, Jorge Ferreira da Silva
Abstract 215 | PDF English Downloads 103 PDF Português (Português (Brasil)) Downloads 137

Page 533-550

Internationalization and Relationships in Supply Chains

Adriana Troczinski Storti, Ely Paiva, Luciana Marques Vieira
Abstract 398 | PDF English Downloads 123 PDF Português (Português (Brasil)) Downloads 133

Page 551-567

Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Abstract 266 | PDF English Downloads 101 PDF Português (Português (Brasil)) Downloads 134

Page 568-588

Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States

Gutemberg Ribeiro, Ana Paula Mussi Szabo Cherobim
Abstract 261 | PDF English Downloads 87 PDF Português (Português (Brasil)) Downloads 164

Page 589-605

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Rafael Barreiros Porto, Talyta da Silva Soyer
Abstract 240 | PDF English Downloads 116 PDF Português (Português (Brasil)) Downloads 147

Page 606-623