Brazilian Business Review <p>BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is edited and supported by FUCAPE, a top Brazilian business school.</p> <p><img src="/public/site/images/bbr/bbr_pagina_principal.png"></p> <p>ISSN: <a title="ISSN" href="" target="_blank" rel="noopener">1808-2386</a> (English)<br> ISSN:&nbsp;<a title="ISSN" href="" target="_blank" rel="noopener">1807-734X</a> (Portuguese)</p> en-US <p>© Brazilian Business Review</p> (Rubia Dalvi) (Rubia Dalvi) Mon, 01 Jul 2019 09:58:20 +0000 OJS 60 Editorial <p>Dear readers,</p> <p>First, we’d like to invite you to submit to SemeAd 2019, XXII Seminars in Business Administration, promoted by the University of São Paulo. The deadline for submissions is on Jul/15. Papers will be eligible to a fast-track in a Brazilian top journal in Management. Select Brazilian Business Review on your submission and participate of one of Brazil’s most important events of the area! Check it out at <a href=""></a>.</p> <p>Aiming at providing high-quality reviews to you we have built a completely new section, “Guidelines for reviewers”, available at <a href=""></a>. There, we expose what BBR expects from a good review in terms of contents, emphasizing the importance of weighting contribution, method, and text quality. Authors who follow our submission guidelines (<a href=""></a>) have a greater chance of properly exposing a worthy contribution. Thinking on our reviewers, we have also created a template for reviews (<a href=""></a>), which you are free to use for any review.</p> <p>Without further ado, in this issue we have Trigueiro-Fernandes, Lins Filho, Mól &amp; Añez providing a revamped scale for Organizational Commitment Bases, denominated EBACO-R. The study helps filling a gap on the organizational commitment field, offering an instrument with better psychometric properties than the original EBACO scale. This new tool will allow researchers to deepen our understanding of the phenomenon. <a href=""></a></p> <p>Next, Stocker &amp; Abib study risk management in Brazilian craft breweries. It is a multiple case study which documents how risk is managed in the internationalization process of companies that have a global vision since its foundation, the so-called born globals. The study identifies the different actions that emerge to mitigate risks, and propose an integrated risk management model. <a href=""></a></p> <p>On the third paper Assimos, Pinto, Leite &amp; Andrade explore conspicuous consumption using a survey with 398 respondents. The sample is comprised of people who had attended a wedding ceremony in the previous 6 months, and the PLS structural model indicates links between consumption of status and self-expression, as well as between conspicuous consumption dimensions and consumption of status. The findings advance our understanding of both antecedents and consequences of conspicuous consumption. <a href=""></a></p> <p>Following, Louro, Brandão, Jaklič &amp; Sarcinelli, build a model to test the relationship between both Customer Analytics Capabilities (CAC) and Market Orientation (MO) with Organizational Performance (OP). The model is tested using PLS-SEM, and results indicate that Marketing Capabilities (MC) mediate the effect of CAC and OM on OP, while Environmental Dynamism (ED) directly influences OP. The study provides evidence on how analytics fit into Marketing and Strategy, showing how important to the organization is understanding the data it possesses. <a href=""></a></p> <p>On the fifth paper, Bitti, Magnani &amp; Thomazella, studies the contractual mix. Using data from Brazilian chains, results indicate that higher monitoring costs result in a higher proportion of franchisees, as predicted by agency theory. However, results regarding the scarce-resources view are mixed, not clearly supporting its predictions. Findings widen our understanding of franchising in a large developing economy. <a href=""></a></p> <p>Closing the issue, Viana Jr, Caixe &amp; Ponte investigate whether economic instability moderates the relation between concentration and firm value. Using LatAm listed firms, system GMM estimates indicate that concentration reduces firm value in unstable environments. It brings useful evidence for the design of corporate governance mechanisms, and highlight the importance of economic stability, especially in emerging economies. <a href=""></a></p> <p>We hope you enjoy our selection of papers. Good reading!</p> <p>Fabio Motoki – Editor-in-Chief - <a href=""></a></p> Fabio Motoki Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 01:14:50 +0000 Ebaco-R: Refinement Of Organizational Commitment Bases Scale <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>Despite being extensively studied, the organizational commitment still remains in the research agenda due to a lack of consensus on conceptual and structural issues. Therefore, this research proposed to refine the Organizational Commitment Bases Scale (EBACO) in search for an instrument with better psychometric properties and a better theoretical adjustment. The research was divided into two phases, the first one was eminently exploratory, carried out with 149 observations, and evaluated the EBACO’s psychometric fitting with the reduction of two bases. The second phase, confirmatory, occurred in 45 organizations - 27 public and 18 private, with 812 observations. The confirmatory factor analysis was adopted to evaluate the psychometric properties and the theoretical adequacy of the refined model. The results indicated that with five dimensions the EBACO model presented higher levels of KMO, Cronbach’s Alpha, and explained variance. It was also verified that the model discussed obtained adequate values of the goodness of fit indexes χ2/df, RMSEA, CFI, TLI and RMR. Finally, it was verified that the refined model, EBACO-R, presented a convergent validity, ensuring a greater suitability of the scale to the theory. Furthermore, the model refinement, excluding the bases, contributes to the discussion by Osigweh (1989) about the 'concept stretching' commitment.</p> </div> </div> </div> Leandro Trigueiro-Fernandes, Marcos Luiz Lins Filho, Anderson Luiz Rezende Mól, Miguel Eduardo Moreno Añez Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000 Risk Management in Born Globals: the Case of Brazilian Craft Breweries <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>This work analyzes how risk management occurs in the internationalization process of Brazilian born global companies. Accordingly, we adopted the qualitative research approach, used a multiple case study strategy, and selected seven relevant craft breweries with national prominence. The findings highlight how risks are perceived in the internationalization process by managers and classified among commercial, intercultural, monetary and country risks. We also identified that these enterprises use different actions to mitigate risks, such as planning, market research, and building scenarios. The contributions discussed in this study are the identification of factors such as the international background of managers and the use of networks to minimize the perception of risk. Additionally, we discussed the ways in which risks are perceived and how the different mitigation strategies work. Finally, we proposed an integrated risk management model for the internationalization of born globals.</p> </div> </div> </div> Fabricio Stocker, Gustavo Abib Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000 Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the existence of three fundamental dimensions in the explanation of conspicuous consumption, setting the discussion under the aegis of lifestyle, brand consciousness, consumption of status and self-expression. An online survey was implemented, which generated a database composed of 398 respondents who had attended a marriage ceremony in the last six months. For data analysis, the modeling of structural equations using the PLS approach was used. The results of the study suggest, among other findings, that there is a relatively strong association between the constructs status consumption and self-expression, it was also possible to verify a significant and positive influence between the dimensions of the construct conspicuous consumption with status consumption. In addition, we found that there is a strong influence between social conformity and status consumption and between status consumption and self-expression. Thus, the article contributes to the studies of consumption by advancing the discussion about the antecedents and consequences of conspicuous consumption and the relationship between conspicuity and status.</p> </div> </div> </div> Bruno Medeiros Assimos, Marcelo de Rezende Pinto, Ramon Silva Leite, Matheus Lemos de Andrade Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000 How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism. Its contribution lies in the test of this mediation in different types of industries in Brazil, by using SmartPLS software for structural equation modeling (SEM) and IBM SPSS with PROCESS macro for more in-depth insights. The results confirm the moderated mediation but show different behaviors about the direct effect for Customer Analytics Capabilities and Market Orientation, which suggest future studies. The study supports a better understanding of some of the diverse capabilities types and proposes an adaptive new one, Customer Analytics Capabilities, which is the final insertion of the Analytics concept in Marketing and Strategy disciplines.</p> </div> </div> </div> Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jaklič, Arthur Sarcinelli Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000 Agency Costs and Scarce Resources: Influences on Brazilian Franchising <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way.</p> </div> </div> </div> Eugenio Jose Silva Bitti, Vinicius Medeiros Magnani, Bianca Thomazella Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000 Moderating effect of economic instability in the relationship between concentration of control and market value: empirical evidence in Latin America <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>This paper investigates the moderating effect of economic instability in the relationship between the concentration of control and market value of firms. For this purpose, we built an unbalanced panel dataset composed of 341 Latin American companies from six countries: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The results of the dynamic models, estimated using the systemic generalized method of moments, indicate, in general, that concentration of control only reduces the market value of firms in environments with high economic instability. Thus, this study provides empirical evidence that times of economic instability encourage controlling shareholders to act even more strongly in their own interests, which may result in the expropriation of the wealth of smaller shareholders.</p> </div> </div> </div> Dante Baiardo C. Cavalcante Viana Junior, Daniel Ferreira Caixe, Vera Rodrigues Maria Rodrigues Ponte Copyright (c) 2019 Brazilian Business Review Mon, 01 Jul 2019 00:00:00 +0000