ISSN 1808-2386    QUALIS A2
15 | 1
January February 2018
: : :


Dear readers,

It is with great honor that I assume my role as BBR’s Editor-in-Chief. I thank the Editorial Board, in especial the now Co-Editor, Prof. Dr. Bruno Felix, for the trust placed in me. It is a great responsibility to continue Felix’s excellent work, achieving the 3rd place in Spell’s latest impact factor ranking. It is gratifying to be involved in something so positive, having begun with my contributions in 2013 as a reviewer, and being promoted to associate editor in 2017.
Despite the great challenge, I am comfortable inheriting a journal with smoothly running processes, and with an editorial body of the highest quality. I thank Felix for the transition process, which he has been conducting very naturally. I also want to thank the work of our former editorial assistant, Andre Cavalcanti, who ended his term at BBR in December, and I welcome our new editorial assistant, Patricia Motoki. I hope to maintain the internationalization efforts, which have been more assertive since the term of Prof. Dr. Emerson Mainardes. It will also be our priority to modernize BBR’s website, so that we can provide a much more enjoyable experience for you, our readers.
In this first edition of 2018 we have Longhini, Cavalcanti, Borges and Ferreira analyzing an important mechanism for firms, of how investments in innovation influence the generation of revenue. Next, Mascena, Fischmann and Boaventura, within the scope of the stakeholder theory, seek to understand which of these stakeholders gets their interests better served. Barreto and Martins study the tension between flexibility and costs in terms of strategy and management of service operations. Still focused on management, but within a very different setting, Menezes, Martins and Oliveira analyze the antecedents of management effectiveness in higher education according to the Baldrige Excellence Criteria. Repsold and Hemais shed light on the gap between academia and marketing practitioners, an important assessment to direct actions towards reconnecting theory and practice. Finally, Silva, Lana and Marcon study the relationship between shareholder agreements and the firm’s market value, an important issue especially in a market with low shareholder protection such as Brazil.
Good reading to all!

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