ISSN 1808-2386   QUALIS A2
11 | 5
September October 2014
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The fifth edition in 2014 is News by its own. It is the first time that BBR launches a fifth edition in the same year. And there will be still the six and last edition in 2014. So, 2014 has been a special year for BBR that shows, year by year, its evolution as a Brazilian scientific journal with international view.

I want to highlight also the 2º BBR Conference. We received many great papers and was a hard task to choose only 12 papers to be presented in the event.  To choose the 6 that will be part of a special edition in 2015 will be hard too and will depend on the presenters on the event that will be held from December 10 to 12, 2014. I want to highlight that the second BBR Conference edition received only papers in English, mostly by Brazilian authors, but also had international papers. That by itself shows the broad reach that BBR has accomplished, by the regular editions and by its conference.

Also, I want to highlight the work that has been made by the BBR editors’ board. Our answers deadlines have been reducing daily, in spite the constant raise in the number of received articles. The hard work of all has guarantee fast evaluations, but deep and coherent. We do not want the speed of answers to be on the way of the scientific quality. In this way, we are working to find the ideal balance between well elaborated evaluations and answer´s speed.

In this edition, I present the first study of Marlete Beatriz Maçaneiro and Sieglinde Kindl da Cunha, which aimed to establish research propositions of the relationship between internal and external contextual factors and strategies for reactive and proactive eco-innovation, making the definition of the theoretical model of analysis, from these propositions. This interesting essay theoretical proposed a theoretical model for analyzing the impact of contextual factors in the adoption of eco-innovation strategies, a very interesting issue that requires much research.

The second study produced by Bernardo de Abreu Guelber Fajardo and Ricardo Lopes Cardoso, brings up a controversial subject: fraud within organizations. The aim of the study was to analyze the whistleblowing (complaints) in the Brazilian context, considering the influence of cost and intrinsic benefits as well as aspects of the individual''s interaction with their organization with their profession and with society. From a survey with accountants, the importance of situational aspects as a positive influence in favor of the complaint was realized.

The third study addresses another emerging theme in academia: the internal marketing. The work of the authors Fernanda Roda de Souza Araújo Cassundé, Nildo Ferreira Cassundé Junior, Salomão Alencar de Farias and José Ricardo Costa de Mendonça analyzed national publication on internal marketing and realized an important set of gaps to be filled by Brazilian researchers.

The fourth study, authored by Peter Fernandes Wanke and Rebecca de Mattos, analyzed the efficiency of Brazilian bulk terminals built on the joint use of Data Envelopment Analysis and the bootstrapping technique, a type of analysis still unusual in the field of administration. The results of the study suggest that most Brazilians bulk terminals are too small compared to the tasks performed, indicating a lack of capacity. The authors suggest that to improve efficiency levels in an environment of low investment and capacity constraints, the most recommended way seems to be the privatization and specialization of charge.

The fifth study presented in this edition is authored by Marcia Caldas Pitrowsky, Isabel De Sá Affonso Da Costa and Denise Medeiros Ribeiro Salles. The authors investigated the relationship between organizational imagination and the tacit dimension of knowledge creation in a company in the telecommunications industry. The results of the case study showed that the lack of an organizational intention around the collective commitment to knowledge creation, so clearly stated by top management, fails to boost innovation, focusing on the spontaneous commitment shown by employees with the image, great for them, of the company.

The sixth and final study was produced by Vilmar Antonio Gonçalves Tondolo and Claudia Cristina Bittencourt. The authors, through a theoretical essay, sought to understand the dynamic capabilities from its antecedents, processes and outcomes. In the study, it  can be seem that the development of resources and capabilities is a result of dynamic capabilities. As conclusions, the authors consider that dynamic capabilities are a set of processes that enable the organization to cope with changes in the competitive environment.

In short, these are the studies that we offer our readers. I hope you enjoy. Good reading! See you in Vitoria, in the 2nd BBR Conference. See you there!

Emerson Mainardes

Chief Editor

BBR - Brazilian Business Review






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