ISSN 1808-2386   QUALIS A2
12 | 3
May June 2015
: : :

Dear Readers,
I would like to begin the third edition of the year communicating the changes that occurred in our editorial staff. First, I want to welcome our new co-editor Prof.  Dr. Bruno Felix Von Borell de Araújo. He is on the faculty of FUCAPE Business School and takes over from Prof. Dr. Bruno Funchal, also from FUCAPE. Prof.  Dr. Bruno Funchal leaves the co-editorship, but continues as associate editor in Finance, so he is still on the team.
Also I wold like to highlight the inclusion of Prof. Dr. João José Matos Ferreira, from the teaching staff of the University of Beira Interior (UBI - Covilha / Portugal). He kindly accepted the invitation to join the BBR´s editorial staff, taking as associate editor in Strategy and Entrepreneurship. Welcome!
Another new associate editor is Prof.  Dr. Márcio Machado, who works at the Federal University of Paraíba. He also offered to be an associate editor in Finance. Thank you for your availability and welcome!
On the other hand, Prof. Dr. Emilio José Montero Arruda Filho, who until then held the associated editor function in Innovation and Information Technology, leaves the team. His professional commitments made it impossible to continue his work in BBR. I want to register my thanks to Emilio, who has always been committed to contributing to the BBR. Thank you!
I also want to highlight the new presences in our editorial board. The Profs.  Dr. Marta Peris-Ortiz (Universidad Politécnica de Valencia / Spain) and Dr. Vanessa Ratten (La Trobe University - Melbourne / Australia), who agreed to join our editorial board. I appreciate the willingness to contribute to the BBR. Welcome!
As for the papers published in this issue, first I would like to present the study by Mauro Maia Laruccia and Mamerto Granja Garcia, who aimed to investigate aspects related to the adoption of ecodesign practices in companies. This interesting study concluded that in addition to meeting the requirements demanded by the law, the ecodesign benefits the environment and society as a whole. In addition, the use of ecodesign brings benefits relating to social image, to disclose the concern for environmental issues and reduce the use of materials and energy consumption.
Then the reader can appreciate the study by Silvye Ane Massaini and Fabio Lotti Oliva , which aims to evaluate the contribution of the partners established in innovation networks for the innovation performance of companies in the electronics electrical industry. After an investigation with the Electrical Industry Electronic Brazilian, it was observed that the establishment of collaborative relationships with clients / customers, competitors and universities / research institutes can corroborate the results in process and organizational innovation.
The third study of this issue was made by Claudio Pitassi, Lazaro Pereira de Oliveira and Antonio Augusto Gonçalves. The purpose of this study was to identify and discuss the contribution of Information and Communication Technologies (ICTs) for technical cooperation projects of Bio-Manguinhos, pharmaceutical laboratory belonging to the Osvaldo Cruz Foundation (FIOCRUZ). The authors concluded that a future Bio-Manguinhos positioning as a technological center dedicated to the discovery and commercialization of new active ingredients can promote the use of tools that contribute to a higher level of integration between the partners of technology collaboration networks.
The following study, authored by Lilian de Castro Medeiros and Aureliano Angel Bressan, set out to identify the premium value in the Brazilian market as well as to check the influence of macroeconomic variable country risk as an additional risk factor to the conditioned returns this market has not picked up by the premium value. It came to the conclusion that the existence of the premium value in the domestic market has been confirmed and the country risk premium and the value is jointly presented as significant factors in explaining the conditional returns.
The fifth study was conducted by Maise Soares Pereira, Ivan Lapuente Garrido and Celso Augusto de Matos and aimed to propose a model able to relate to and measure the impact of influential factors in the selection of a recommendation, as well as the effect of participation in an encouraged mouth-to-mouth program. After the completion of the field research, as the modelling results, it highlighted the expertise of who recommends and the similarity that it has with whom receives, the more elements related to the recommended message and its consequent willingness to accept it. Still, it was possible to identify that the incentive does not annul the disposition of acceptance of the recommendation, however, causes reduction, suggesting caution in its use.
And the sixth and final study, by Antonio Marcos Duarte Jr. and Emilio Ricardo Carvalhais, considered the problem of fixed income portfolios to the Index Market Index ANBIMA - Series B (IMA-B) using National Treasury Notes - Series B ( NTN-B). The authors proposed a mathematical model that minimizes deviations from the chosen portfolio returns relative to the returns of the index theoretical portfolio. The results for the settings were analysed together with data from funds indexed to the existing IMA-B in the Brazilian financial market. The proposed methodology resulted in adjustments to optimal control of tracking error of the indexed portfolio.
In short, these are the studies that we offer to our readers in this third edition of 2015. I hope you enjoy. Good reading!
Emerson Mainardes
Chief Editor

BBR - Brazilian Business Review 

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