ISSN 1808-2386   QUALIS A2
11 | 6
November December 2014
: : :

Dear Readers,
In this sixth edition of BBR in 2014, I rescue of the evolution of BBR. In the past 3 years, BBR has been receiving more article submissions (219 in 2011, 290 in 2014 until November 27) and at the same time it is improving its processes to absorb this larger number of papers and to reduce the response time for authors. For example, in 2011 we had 141 days on average for the author to receive an evaluation. Today, this average number is 32 days. We had just around 80 evaluators. Today there are 371 , including several foreigners.
All this is due to the concern of the BBR staff in providing the best for authors, reviewers and editors. We created a team of associate editors to expedite the process, we implemented the DOI, promoted BBR ´s events, performed the indexing of BBR in various international databases (today we are in 28 indexes), we developed a Manual of Ethics and good publication practices (based on the COPE to which we apply to be associate). We are now undergoing BBR for consideration by the JCR and SCOPUS. In short, we want to increase BBR´s visibility and we are not measuring efforts for this.
In this last issue of the year, I first present the study of Mauricio Palmada Fernandes, Hsia Hua Sheng and Mayra Ivanoff Lora, who sought to empirically investigate the relationship between securitization and credit rating in the Brazilian market. The authors found that companies with higher credit risk, worst ratings , tend to securitize more. However, there was no relationship between securitization and the value of assets, the amount of credit or the capital ratio.
Then I present research by Edward Robinson Marin, Nadia Kassouf Pizzinatto and Antonio Carlos Giuliani. They approached the rational and emotional communication in advertising in women''s magazines in Brazil, aiming to identify the incidence of rational and emotional arguments in advertising messages of women''s magazines in Brazil. The authors concluded that there is a concentration of rational and emotional variables on the ads on non-durable goods, followed by the category of services, which exceeds the durable goods ads.
The third study, authored by Liliane Cristina Segura and Henry Formigoni, investigated the influence of the family in debt of the Brazilian public companies. The results revealed an interesting fact: the studied companies that are familiar or have family management are presented less indebted than the others, showing that family businesses tend to be more conservative in their investments, making more use of their own capital then from others.
The fourth study of this issue was developed by Laíse Ferraz Correia and Hudson Fernandes Amaral. The authors aimed to identify the determinants of liquidity of shares traded on the BM & FBOVESPA. The research results revealed that liquidity increases with the adoption of ADRs; governance; financial slack and return on sales. Moreover, the less liquid stocks are the ones who pay more dividends.
Then I present the study Frederico Lustosa da Costa, José Cezar Castanhar, Daniela Gomes Castanhar Reyes and Gustavo de Oliveira Almeida. This study aimed to present and discuss the PROEX, a Brazilian program to support exports. The authors proposed a model that includes the definition and how to calculate a set of indicators to monitor the program so that it achieves its objectives. For the authors, the model helps to improve the efficiency, effectiveness and the program´s governance.
Finally, the last article in this issue, written by Maria Angela Maurer and Tania Nunes da Silva, dealt with a very current topic, social innovation, which is the key to solve social and environmental problems. From multiple case studies, results showed the analytical dimensions of social innovation by identifying the key elements in the development of social solutions.
In short, these are the studies that we offer to our readers in this latest edition of 2014. I hope you enjoy. Happy reading and see you in 2015!
Emerson Mainardes
Chief Editor

BBR - Brazilian Business Review 

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